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How nonprofit newsrooms can learn to swim—or sink
Sustaining nonprofit journalism isn’t easy. Sure, anyone can publish and distribute content, and anyone can build an email list, Twitter followers, Facebook fans. But to preserve the craft of nonprofit...
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Sustainable strategies: Lessons from a year at The Texas Tribune
Jake Batsell Those of us who live in Texas inevitably—and repeatedly—encounter that persistent, eyeroll-inducing cliché: “Everything’s bigger” here in the Lone Star State. It was no different in the...
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5 ideas to steal from ProPublica (for news organizations of any size)
Sometimes we get candid feedback from journalism organizations that they do not have the capacity or resources to try some of the new ideas and tools we highlight on the Local News Lab and in the...
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The Texas Tribune’s audience growth strategy is off to a good start
The discipline of “audience development” — or whatever you want to call it — is finally getting lots of attention among news organizations that realize reaching new audiences, and engaging with them,...
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INN Day 2015
Follow all the updates from INN’s one-day conference including workshops and panels on best practices in nonprofit journalism. (All times are based on Eastern Time.) 7:15 p.m.: The election results are...
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Editors & Publishers: Do read those comments!
It didn’t seem very web-like. For a time, the “Don’t Read the Comments’” twitter account, @AvoidComments, had amassed something of a following. Indeed, even though that account shut down last December,...
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Do Read Those Comments, Part 2: Moderation in All Things
Did you know code can be social commentary, or even satire? Last week, a great example of this popped up: echochamber.js. Here’s what the creator, Tessa Thornton, has to say about it: Echochamber.js is...
View ArticleTools for telling the story of your audience and impact
Editor’s note: INN recently hosted an online hangout for our members to discuss assessing metrics and impact. This is a wrapup of tools and resources discussed in the training, which was led by Lauren...
View ArticleResearch is a Key First Step in Fundraising
Editor’s note: This is the first in an occasional series about fundraising and grant writing from INN’s fundraising consultant Irma Simpson. Fundraising is not rocket science, but it is time-consuming,...
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Tutorial: DIY Engagement Tracking
Where does the most engaged traffic come from? How long is the content engaging users? What might make content more engaging to users both at the time of publication and afterwards? There are services...
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